Case Study
TnT Seed Company
From a small family business to a rapidly growing ecommerce brand through strategic marketing, high performing creative, and a better user experience.
Industry
Agriculture / Ecommerce
Services
Paid advertising / Website Design / Creative Support
Focus
Customer Acquisitions / Sales Funnel / SEO / AEO
Results
Revenue Increase YOY
500%
The Challenge
TNT Seed Company had already proven there was demand for its products. The challenge was finding enough time to keep growing the business while also managing everything that came with marketing it.
The owner was handling the day-to-day side of the business, which left limited time to build advertising campaigns, improve the website, create new content, or keep up with search.
At the same time, more competitors were entering the food plot industry and spending heavily on paid advertising.
Having a good product was no longer enough. TNT needed to become more competitive in the places customers were actually discovering and buying products.
Services Provided
Paid Advertising
Website Design/SEO/AEO
Graphic Design
Photography
What Needed To Change
Paid Advertising
Competitors were becoming more aggressive across paid media, which meant TNT could not rely on organic demand and repeat customers alone.
The advertising needed more structure, stronger creative, better product positioning, and consistent optimization.
Website & Ecommerce
The website needed to do a better job of turning traffic into customers.
That meant improving navigation, product pages, merchandising, messaging, mobile usability, and the overall path from discovering a product to checking out.
Search Visibility
Paid advertising could drive immediate traffic, but TNT also needed to strengthen its long-term presence in search.
The goal was to build content and site structure that made it easier for both traditional search engines and AI-powered search experiences to understand the products, answer customer questions, and surface TNT when people were researching food plots.
The Approach
Build a marketing system, not just more ads. Instead of treating advertising, the website, and organic search as separate projects, the focus became connecting them.
Campaigns were rebuilt and actively managed across Google and Meta with a greater focus on:
Product-specific campaigns
Branded vs. non-branded search
Creative testing
Audience development
Budget allocation
Seasonal buying behavior
Product launches
Retargeting
Performance analysis
This also meant creating better advertising assets instead of relying on the same creative indefinitely.
A Simple Approach
Build a marketing system, not just more ads. Instead of treating advertising, the website, and organic search as separate projects, the focus became connecting them.
The Shopify store was continuously improved around how customers actually shop.
That included:
Product and collection organization
Product page improvements
Clearer product messaging
Mobile experience
Shipping information
Promotions
Landing pages
New product launches
Conversion-focused updates
The goal was not simply to make the website look newer.
It needed to make buying easier.
A Simple Approach
Build a marketing system, not just more ads. Instead of treating advertising, the website, and organic search as separate projects, the focus became connecting them.
TNT had valuable knowledge that was not being fully used online.
That became an opportunity.
Product pages, collections, FAQs, and educational content were expanded around the real questions customers ask when deciding what to plant, when to plant it, and which seed fits their property.
That helped build stronger relevance for traditional Google searches while also giving AI-powered search systems more useful information about TNT's products and expertise.
A Simple Approach
Build a marketing system, not just more ads. Instead of treating advertising, the website, and organic search as separate projects, the focus became connecting them.
Instead of making content and figuring out where to use it later, photography, graphics, videos, emails, and product messaging were created around specific campaigns.
That gave paid advertising, ecommerce, social media, email, and organic search better material to work with.
This section connects perfectly back to the whole First Degree Media philosophy.
The Results
500%
YOY Revenue Increase On The Shopify Website
$5
We saw cost per purchase as low as $5
400%
Sessions increased 400% from the previous year
266%
Conversion rate increase YOY
"If you are looking for someone to do marketing, website building, photo shoots, this guy has changed our business drastically for the better! We highly recommend him!"
TnT Seed Company LLC
A Familiar Problem for Growing Businesses
TNT's challenge is not unusual. A lot of small businesses reach a point where the owner knows marketing needs more attention, but running the actual business comes first.
Ads go untouched. The website slowly gets outdated. SEO becomes something to “get to later.”Competitors keep spending. And eventually, a strong business starts losing ground online simply because nobody has enough time to give marketing the attention it needs.
That was the opportunity with TNT.
The products were already there. The customer demand was already there. The job was to build the marketing infrastructure around them so the business could compete and grow.
Is Marketing Getting Pushed to the Bottom of Your List?
You probably do not need more things to manage.
You need the parts you already have to work better together.